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Friday, June 29, 2012

Media Controversy, Entertainment or Information?


The general public has always wanted to be informed about current events. The more scandalous, shocking and unbelievable the news, the more interested the masses become. Crowds would swarm in ancient civilizations to watch brutal public executions, and these days prefer to follow each topic of interest via: The Internet, Network Broadcast, and all forms of Social Media. Ironically, according to Tony Rogers of About.com, “the technology of journalism continues to improve, but young people still ignore the news”. My question, however, is: at what point in the reporting process does the intent of the original informational broadcast become tailored to capturing and retaining people’s interest in an effort to broaden reach and generate advertising dollars, instead of relaying the cold, hard, facts about subjects and how they can affect one’s livelihood.

This week, I’ve followed three very different legal controversies that have become well known in the media. Though the coverage on each separate situation has been informative, I can’t help but see the entertainment value in the discussion panels being put together by the major news networks and how the coverage, though informative, only showing the best of each heated arguments on each side of the controversy.

Article 1:

Digital Rights Management software, and its ability to remotely access people’s personal devices and delete, without permission, files that don’t show the proper security signature, regardless of where and how those files were purchased. According to Adrian Kingsley-Hughes of ZD NET, Amazon reportedly accessed thousands of readers’ Kindle machines and deleted books without the user’s permission.

This, I am truly amazed by; strictly because the music and entertainment industries have been adapting and evolving for years trying to expand their abilities to reach consumers with their products and artist’s intellectual property, but more importantly reduce the cost of production on each unit in order to compensate for the rising low price demand throughout the U.S. Now that digital rights have the ability to sell a user an unlock key for a product, be it: music, media, software, or digital text, the consumers are getting more than they bargain for when they realize that instead of buying and owning a physical copy of a book, they are now only getting limited rights to that digital copy and if other selections weren’t purchased through one particular method, that same limited copyright license that was legitimately paid for now has the ability to delete anything it sees fit.

Article 2:

Unless the reader has been living under a rock, or in a cabin in the woods over the past several weeks, they’ve seen panel after panel of experts debating on the positives and negatives of the ObamaCare campaign and court ruling. The synapsis of this controversial issue is based around the want and need to extend healthcare insurance to the uninsured and lay the groundwork for systemic reforms. Many people are strongly for this, and many people are equally against it.

I can absolutely see why this is such a controversial subject, people that have insurance and have been working hard all of their lives to be able to afford great coverage for themselves and their loved ones don’t think that it’s fair to give equal coverage to those whom can’t afford the same coverage, or those who’ve never had a job with health benefits. The republican argument to this situation is based around additional taxes and the feeling of having to pay additional money to the government, unwillingly, in order to provide coverage for people uninsured, over and above what they are already paying for their own policies. One of the more entertaining interviews I’ve seen regarding ObamaCare was called “Obama lies, freedom dies” with Sarah Palin.

I can also absolutely see the benefits of health insurance for those whom aren’t in, nor have ever been, in a situation to where they could afford good health coverage. There are many positive outcomes that can happen from having this type of court decision, thought there will still be a small percentage that aren’t insured the numbers will drop drastically. Many of the people that were previously denied coverage by insurance companies will now have the opportunity for good healthcare, and even aspects of Medicare that were virtually abolished under Republican budgeting will see many signs of new life. Perhaps one of the better articles I read about this court decision was from The Bangor Daily News, showing their consumers the positives and potential future outcomes from the court’s decision.

Article 3

The Arizona Immigration Law controversy was another one of the frontrunners from my research over the past week. This particular story has been ongoing for quite some time, however, the most recent decision to uphold one of the four contested provisions of the Arizona Law that, some would say, permits law enforcement officers to racially profile people that could be in the state illegally. Many other states are also trying to model some of their immigration laws after the Arizona ruling, with only five states following currently.

One of the many issues that people are having with the entire immigration law battle is giving law enforcement the power to racially profile someone. There are many Hispanic people throughout the country legally and this type of law will open the doors to what some people perceive as harassment. Many reporters, such as Alicia Caldwell, of the Associated Press, believe that levying penalties on business owners that employ illegals will help to retain a large portion of the job market within the U.S.

One of the better coverage videos I’ve seen on this legislation was from Huffpost. It gives better detail to several of the laws that were considered but not passed, and gives better detail to the entire outlook of the situation. One of the most interesting facts I’ve seen regarding this story, according to Michael Martinez and Mariano Castillo, of CNN, was the amount of additional phone calls per yea, totaling 50,000, that the Tuscan Police Department will now have to make.

Conclusion:

Each of the articles I’ve read and researched this week all have valid messages and are reporting the facts revolving around each case. Though every source I’ve seen for these reports are basically broadcasting the same information, just like the rest of the masses in this “on demand” generation, I found myself drawn more to the discussion panels, industry debates, and high-profile political opinions.  At one point, I forgot I was actually watching a discussion that directly affects my personal taxes and ability to be seen by a medical professional. Even though I was well informed about all three of the controversies I felt as if I were just watching an episode of some reality television show that I hadn’t seen before, and during my research on the other articles, I found myself looking for something more entertaining to watch and/or read about the other two articles to include in this blog.

I feel that appealing to the masses, while delivering a powerful message is important, but what I personally would like to see is a better grasp of current events and how those same masses that are being broadcast to can make a substantial difference. There is more to news, law, and television media than just watching it happen and hearing about the results of what others are fighting for constitutionally.

Wednesday, June 13, 2012

Commercial, or Sellout... That is the question.


One of my favorite subjects in the music and entertainment business is the battle between being commercially successful, and the perception of selling out.

Recently, I had the opportunity to overhear a conversation between two people in a coffee shop talking about some of their favorite artists, “from back in the day”, and how they’ve “sold out, in the music industry”. Obviously, these two young gentlemen weren’t professional musicians, and more than likely not even playing local gigs, but based on their non-stop chatter about how awesome their eyeliner-driven emo-project is, I could tell they had a strong desire to grow within the industry.

The conversation then proceeded to some of the television commercials these two aspiring music professionals have seen on YouTube, featuring: Darius Rucker (formerly of the band “Hootie and The Blowfish” and now managed by the world renowned Doc McGhee (Kiss, Motley Crue, Bon Jovi, Skid Row, Ted Nugent, etc.)), Dr. Dre (mega music mogul and owner of “Beats Headphone Technology”), Johnny Rotten (formerly of the legendary punk band “The Sex Pistols”), Chris Brown (new pop artist), and then Shakira (international pop sensation). Normally, I would have seen my way out of their conversation at this point, but having just saw John Bon Jovi on an AARP commercial, Hulk Hogan & Troy Akeman on a Rent-A-Center commercial, and a multitude of other very wealthy people featured in new corporate ad campaigns, I decided to forego my homework for a few minutes and explore the subject further, on my own. As an artist, I’ve been in the position to get work with my music, or to not get work with my music, many times; the alternative(s) being: 1) digging a ditch, 2) pumping gas, 3) mowing lawns, and 4) anything else that would probably make my life miserable.

During my ad campaign exploration, I was able to find all of the videos these two were discussing and have included hyperlinks for the reader’s enjoyment: Darius Rucker Commercial, Dr. Dre Commercial, Johnny Rotten Commercial, Chris Brown Commercial, and Shakira Commercial.

Professional Synopsis:

I’ve had the opportunity to meet Darius Rucker on several occasions and I have to say, he’s a funny, silly guy that I’m sure laughed all the way to the bank on after that Burger King commercial. (Barry Manilow made more money with his commercial Jingles than he did on all of his other recorded music). Not only does Darius now get royalties, forever, based on the writing of that song, but also got paid a hefty sum of money, just to get him to poke fun at himself the way he did in the spot. I rather enjoyed that one, as did I on the Johnny Rotten commercial about butter. He’s basically saying, “I eat this butter because I like it… and nothing else!” What could be more anti-anything than getting paid to do an ad spot relating to a product that you’d be utilizing either way? Not to mention, his image was portrayed perfectly in the commercial and widely accepted by the most diehard Sex Pistol fanatics.

I’m a big fan of Dr. Dre’s spot. Not only did he have the opportunity to be super sly and increase his own personal image in that video, but also plugged his own brand of bass boosting headphones that now have their own commercial app for improving the sound of listening to music via smartphone.

Pop-stars, by definition are all ready sold out, they’re usually not promoting their own art, or personal writing craft and are most of the time super puppets for a major label, so true to form Shakira and Chris brown are doing what they do best; representing an image for profit (though Chris did sing a song directly related to Juicy fruit gum and that can be considered borderline).

Professionally, in each situation, they’ve sold out the value of what creating timeless works of art are in exchange for profit; but, by increase brand awareness, financial yield, and the sustainability of their careers, I think they’ve all made the best decisions for themselves professionally.

An artist’s image plays a big part in what the public will perceive as “selling out” as well, for instance: if Metallica did a commercial for the WWE, or the MMA Championships, this wouldn’t be selling out at all, but if they did one for The Pink Tutu maker in San Diego, CA then I’m sure their image would be tarnished and be construed as well outside the scope of what Metallica’s brand actually means (this issue would typically be a management flaw).

If I were managing any of these artists during the pitch stage of their ventures, I would’ve spent a great deal of time looking at both positive and negative aspects of the opportunity(s) and would have designed a damage control strategy if there were any negative backlash from the public. Most of the time, bad press is still good press, so I would’ve looked at the integrity of the entire situation before I suggested or advised my artist(s) either way.

The Conversation Conclusion:

The conclusion of this conversation between the two gents next to me, involved: flavored Ice Frappe chinos, a discussion of wanting to be on the radio with their hard-core emotional love songs, to have videos on MTV, and a reality television show to follow them around and feature their band and struggle to make it. Ironically, they had fallen more victim to the “Feedback Marketing Loop” than anyone I had seen in quite a while, and everything they wanted to accomplish professionally was either: branded for profit by someone else, designed to promote and/or sell ad space to corporate sponsors, or simply a generic, cookie-cutter formula designed to generate enough interest in a musical product to start and sustain a career.

My question to them, as they noticed and asked about my “Business of Artist Management” book, was “are you commercial, or sellouts?”