Conflicts are a large part of any successful business. In
the music industry, conflicts can make or break many different aspects of how
and why a project can be, or is considered a success. Learning to manage these
different types of less than favorable situations can greatly improve working
relationships within the business as well as pre-negotiate many aspects of up
and coming agreements.
Not long ago, the project with which I travel had a major
conflict with the booking and management agent for the group. Frustrated over
tour routing and percentages, the entire group was ready to walk if the
conflict didn’t get resolved in a timely manner. Luckily, the performers and
tour management were professional enough to have a very “Civil” meeting with
the booking agent and owner of the project and calmly discussed each of the
frustrations, in effort to resolve the situations.
Ultimately the group got a great education on what could be
done, contractually, and then based on the issues, were included in the
decision making processes, also creating a great means to permanent solution(s).
The group still retains the same management and booking, however, the routing,
percentages paid to the agent, and performer compensation has all been
addressed to mutually benefit the entire project.
The booking agent, hindered the situation by trying to exude
power and authority, but was then reminded he worked for the project, not the
other way around. Internally, the situation was resolved two separate ways. 1)
By granting power and also accommodating the project, and 2) by using the
collaborative approach and including the entire group in the decision making
process.
Similarities and differences in styles both help and hurt
the negotiation process. The agent, in an effort to retain 100% of the
exaggerated commissions that the group had originally agreed to, tried to
display power over the finances of the group, but still not addressing the issue
of not having a group to book and promote at all. This didn’t help the
situation and also prompting the group to look elsewhere for booking and
contract management.
On the internal side, the owner, being understanding and
willing to put his own personal goals on hold, was able to manage the conflict
very professionally, and still be able to retain the controlling power of the
entire group and command over the booking agency.
Some of the greatest tools a group has to offer is its’
intelligence:
The overall positive outcomes of the conflict resolution
approach, to the group frustration and management negotiations were handled
through a series of A) Compromise, B) Integrative agreements, and C) Structural
Improvements within the corporate structure.
Specific examples of these would be 1) The agent not booking
shows if the routing doesn’t make sense; and working harder to find shows
between cities when the drives are long. 2) Agreeing to add seats in the
vehicle to make the performers more comfortable, in conjunction with a trailer
to tow the performance gear. And 3) improving the group’s salaries, based on
the growth schedule of the project and performance compensations, while
lowering the agent’s commissions overall and penalizing him, financially, for
bad booking decisions.
The solutions are short-term, with long-term affects;
meaning, the group is comfortable for the upcoming bad routing, but,
understanding in the fact that overall the entire situation will improve and be
better for years to come.
Stories such as this one, can offer a conflict, negotiation
and resolution strategy without having to be in the middle of a disagreement.
Studying different cases and historical events will also give the researching
group or manager the ability to learn and understand how to better approach and
(or) resolve serious situations before they become very serious.
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