Effective Project Management = Effective Brand Management

Brand Management, Brand Positioning, and Project Management are all specific categories, relating to how a team rolls-out and sustains a project. A group new to the entertainment business can benefit greatly by learning from the examples of other successful teams in the industry.

Two substantial examples of effective brand management are: Oprah and Dr. Phil. What constitutes the two individual people as a brand, or furthermore, a successful brand, you ask?

Both, Oprah and her brand are commonly referred to as a cultural ambassador. The embraces the positive in situations and opens doors to the public’s imagination, instead of clouding up their brain with useless non-sense and white-trash drama.

Oprah is also known as an innovator, being the first talk show host to encourage the public to read and understand literature, as well as positively endorsing different forms of positive entertainment. Oprah has over 20 years in the television-entertainment business and has built a loyal, dedicated following from her hard work and external organizations by also promoting the value of education, experience and life lessons.

Oprah is looked up to as a strong person. She’s placed her brand positioning in a way that best represents who she is and what she’s interested in. The majority of her interests involve helping people. This makes her approach very unique and even more powerful because of the already existing support for her show and brands.

A few of Oprah’s ventures include: Oprah magazine, Oprah Radio and the Angel Network. All made possible by her career success as a journalist, entrepreneur, talk show host and humanitarian.  Now, with her own television network, her brand, positioning, and team management strategies have been proven second to none.

Another personality, along with his team, that is creating a large, diverse media brand, as an: author, singer, TV host, chef, actor, etc. is Dr. Phil.  Since the launch of his show in 2002, the second biggest launch since the Oprah show, he has made many branches; writing books, giving financial advice, launching other television shows (including: The Dr. Phil House, The Ultimate Weight Loss Challenge, Anatomy of a Divorce and the Brandon Intervention) along with opening the Dr. Phil Foundation, a non-profit charitable organization that helps children and families at risk, as well as overcoming tremendous obstacles.

Seeing the massif amount of accomplishment from both of the teams associated with positioning these two personalities where they are in the media industry, there is absolutely no doubt that any serious management team, regardless of their forte, can learn many great things from following these two corporate examples.